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How To Write A Marketing Thesis

Now that you have compiled all of the information from your Marketing graduate program clinical experiences, it is time to put all of that hard work to paper. You will be constructing what is known as a thesis paper to document your findings during your marketing graduate program clinical experiences. Composing a thesis paper for a Marketing degree is no easy task; you will have to really pay attention to every little detail in order to make your project as clear and concise as possible. If you are working on writing your thesis statement, then you will need to be familiar with the guidelines for a properly written thesis statement. Some of the most important guidelines include:

Once you have a thought provoking thesis statement that includes all of these elements you can check it against your research and findings from your marketing graduate program clinical experiences.

It is important to keep your means, and experiences in mind when you are constructing your thesis statement. You will be assigned very specific clinical experiences through your graduate program. Therefore, if your thesis statement is regarding a large scale corporate environment, however, your clinical experiences were all at smaller more intimate settings, then is this really a good thesis statement for your project? The answer is no. If you are in a smaller more intimate marketing environment then you will tailor your thesis statement to reflect that. You will be able to do this by using topics like:

These are just a few good examples of high level Marketing thesis statements for a smaller marketing department. However, if you are in a larger corporate environment, then you are going to focus your efforts on the larger scale implications of the variables of the corporate world on the marketing department. Depending on the size of the company, and the amount of time that you have to research and gather information, you can even study the effects of different variables on a local, regional, or potentially national level.

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